Email Marketing

Email Marketing is among the most popular forms of online advertising. If you have an email box, you have received email marketing/ads. If you ever signed up for a free offer, a contest to win something, or responded to any offer to make money online, you opted in to an email marketing/advertising program.

You can equate email marketing to that type of marketing and ads that routinely go to your offline mailbox or postal box

Stores and businesses spend lots of $$$$ sending flyers, circulars, postcards, coupons, and etc to you at your physical mail address. As trees and processing which result in paper and then ink, presses, people, computers, buildings, electricity, gas, water, security, urban development (or otherwise) all go into the COST of delivering this TANGIBLE advertising product to you - they usually cost a lot.

Online, you still have costs - servers, scripts, some people/labor and permissions. However, usually the associated costs are less than their offline counterpart

This makes online advertising/marketing viable and affordable for everyone and anyone - especially for us with limited budgets.

Email marketing or advertising involves you sending ads to people in the form of email. You try to convince them to sign up for or purchase a product. Let us review some terms that are important when you enter the realm of email marketing:

* ISP: Internet Service Provider. Examples are your cable or dial up or dsl provider, your email service provider, your site provider - like Cashflowpc/Vortex. All are subject to ensuring that their members and people using their services/programs and venues do not misuse their email.

* Opt-in: In order to send your email ads to members of a program or venue, you must AGREE to receive email ads. this is called opt-in. Many times in order to receive the free gift or a chance to win something, you must agree to receive that program's email ads. This is also called opt-in. If you belong to an opt-in program which allows you to send your own emails, you can only send your email ads to people who have agreed to receive such email. You cannot simply send ads out accross the Net to anyone and everyone. Not legally anyway. To do so is called:

* Spam: Unsolicited email. You did not opt-in to a program or a list and did not agree to receive email from the program members or the individual. Most email providers have departments dedicated to spam complaints. Usually the default address to report spam is abuse@ then the email provider. Example: abuse@yahoo.com It is important to remember what programs you 'opted' into.

Many times people opt into things then forget then file spam abuse complaints when they receive email ads.

Whenever you receive what you perceive to be spam, always search for the opt-out link in the email and use that before filing a complaint. If there is no opt-out link - simply return email the sender with REMOVE in the subject line

If you continue to receive email, after following those steps, you can then report the sender to your email and THEIR email provider for spam. You always need to include: * Full Headers: This contains all the routing information associated with the email. Most email providers have a feature you envoke to see the full headers. This will show everyone the path - sender and receiver - the email took to reach your inbox.
* Spam Cops: An enforcement agency that is very powerful on the Internet. They can shut an ISP down for providing services to spammers.

* Harvesting: This is collecting a person's email address and then sending them YOUR email ads outside of the opt-in program. This abuse is wide spread especially among FFA marketing venues. You find it happening sometimes in safelists, but most admins are quite aggressive when it comes to harvesting and spamming.

* Auto Responders: Auto responders are attached to your email service and send the sender a reply email from you automatically whenever they send you an email.

While there is a time and place for an auto responder, NEVER use them in your email marketing.

Period. That practice will get you banned from every safelist, ffa network, and other opt-in programs on the planet. (Including traffic exchanges.)

* Contact Email: This is your email you use to receive information from the Admin or program owners. It is also used by Admin at times to send paid ads (sometimes referred to as solo ads) and etc.

NEVER use your real', personal contact email as the contact for email marketing.

Always set up a seperate box (or several) for your contact marketing box. This is also practical in managing spam complaints. If you never use your personal contact email to sign up for offers or on lists, ffa sites and etc - then you know for sure when you receive that unsolicited email ad that you are dealing with a spammer. So, open seperate "contact" email accounts and always use those in your marketing endeavors. Then, remember, no autoresponder.

* List Email: This is your email you use to receive emails from the other members, commercial email from Admin and the program owners. If you use safelist submitters and do a lot of ffa marketing, it is usually a good idea to use a box cleaner on your list email to help you manage the volume of email you will receive. Full boxes cause what is called Bounce. * Bounce: This is email that cannot be delivered to your email inbox. Many things can cause bounce: servers being down or not communicating, blocked email addresses, and full inboxes.

* Ad tracking: This involves creating a special link which then records how many times someone 'clicks' on it. Useful in determining where your traffic is coming from. * Traffic: Visitors to your site

* Groups aka Ezines: Groups or Ezines like Yahoo and MSN were early forms of what is now known as safelists. These are sites/venues which members opt in and then can post their site links, files and - send email to one another.

* Safelists: Opt-in mailing lists. These are probably one, if not the, most popular and widely used form of email marketing venues. Scripts vary greatly. Some lists like the Cashflowpc Safelist and Xtream Safelist have save and auto send features, banner ads, ad tracking, and box cleaning services. Email ads are sent to your list email while Admin will send their personal email ads, solo ads and Admin updates to your contact email.

Note, there are a couple types of safelists which do not send your ads to member's email boxes.

Listbank is a prime example. Member ads actually are posted to a board - rather like an ffa. In this respect many people refer to Listbank lists as FFA safelists. In order to read the email offers you must sign onto the list and read from the board. Some people do not find this very effective marketing as most of the Listbank sites do not offer any reason or incentive to read the messages posted.

* Safelist Submitters: Venues which store safelists in a database. Scripts then allow you to auto join the lists, manage your subscriptions, save and auto send your email ads to the lists. The Cashflowpc Submitter has ad tracking, validation services for both your email boxes and box cleaners. The safelists listed in any submitter are those which allow auto submitters to access their list.

Note that not all safelists allow auto submitters. Also note that most of the safelists in auto submitters tend to ban the same email providers.

AOL, MSN, Hotmail, Netscape, ZWallet, and other (free) web-based email services are not allowed at most of these kind of lists.

Yahoo runs a close second.

* FFA email marketing: When ever you make a free post to an ffa site or network you must opt-in and agree to accept email ads from the program owner/admins and the upgraded membership. (Usually Pro account holders.) These members pay for the privilege of sending you their ads. FFA email marketing runs a close second in popularity to Safelist marketing.

* Safeadlist: While your email ads are actually read via an onboard viewer, these venues also offer solo advertising which go to the member's email box. These are all credit based advertising sites meaning you read other members' ads in order to gain the credits to post your own. The Xtream Safeadlist is among the largest in membership. The Master Safeadlists also feature links, banners and a paid to view. The Cashflowpc Safeadlist is a Master Safeadlist. The XtreaMaster Safeadlist was the second list created when these venues launched.

These are some of the basic and most popular forms of email-style advertising. There are other venues of course, each equally valuable, useful, and interesting. In general however, buyer beware. There are many programs which make promises and then fail to deliver. Your best strategy is to try out any venue free. If it delivers, you can then investigate the paid advertising options. Then, monitor your account and test results.

Past performance is never an indicator of the present or even future!

When you are ready to get started with your email marketing, XtreamNet Center and Safelist Submitter[/url] has hundreds of lists and provides you access to thousands of daily leads via their FFA site. Another place to consider is Cashflowpc! They have many resources including their own plus they network with many other programs - thus providing you with a wide-variety of options and venues for your email advertising endeavors. All for free.

Once you join and want to put your marketing efforts into high gear, using their resources, consider the Vortex Micro Upgrade option

This option provides you with a wealth of resources including monthly and daily leads, access to the Cashflowpc Center and Safelist Submitter which houses over 1000 active lists, a second Submitter account at XtreamNet Center and Safelist Submitter, and other benefits. It is the most affordable marketing package you will find anywhere on the Net.

Driving traffic to your site, part 1

Once you are indexed in the Search Engines, you want to start what is Once you are indexed in the Search Engines, you want to start what is called driving traffic to your site. There are many ways to do this. This article discusses using Traffic Exchanges to drive traffic, or hits, to your site.

Exchanges are that: you surf and view other member sites in EXCHANGE for the members viewing yours. There are two basic types of exchanges - manual and auto surf. Manual surf requires that you click on something to rotate to the next site. Auto surf does this for you. Auto surf sites are actually more efficient for producing the hits'for you. Everytime your site rotates on the surf it creates a hit which the Search Engines record. This counts as activity and helps with your site's popularity. So, it is prudent to join and include auto surf sites in your marketing portfolio.

Another aspect is that your sites are seen by the members. As they rotate, members see your page thus increasing the chance of someone then clicking on your site. When they do this, that creates another hit. The advantage exchanges have over email marketing and Ffa posts is that you are not depending on a person to open their email to get to your link or site. In this respect manual surf sites are more efficient for getting your sites seen.

When it comes to listing your site/s at exchanges, don't be worried if a site already seems to have many other affiliate links. In marketing repitition is the key. You know how you see the same ads on television and hear them over and over again on the radio? There are good, solid reasons behind that strategy. Studies show people tend to have to see/hear/read about something many times before acting. You never know when that specific member might finally 'act' and join Cashflowpc or purchase the VoIP, another Cashflowpc product, or a VIP Travel Rewards package. Most importantly, it may be YOUR site the member finally decides to act on.

You want to join as many auto surf sites as you can manage in a week/month. While it is tempting to simply join sites and then walk away from them, it is not healthly for either you or the exchanges. No one expects you to marathon surf. However, SOME surfing is needed and required and each site will stipulate how often you need to surf. On the free sites this can range from 3 to 30 days. Also note that your sites being rotated (and thus hits being generated) is soley dependant upon the surfing habits of the exchange members. Don't beat up Admin in this regards.

If you feel your sites don't get enough hits, examine your own surfing habits and then those of the members. If you (or the other members) do not surf, no hits are generated. Another thing to consider is whether the site you want to add is surf friendly. A surf friendly site is one without anything which disrupts the surf (stops it), or the members' computer. Most exchanges do not allow pop ups, exit pages, frame breakers and rotators. (Not to mention forced-download dialog boxes and sites carrying viruses and trojans.)

Fortunately, all the Cashflowpc sites (including VIP Travel Rewards) are completely surf-friendly. Simply be advised that you may have OTHER sites which are not. Should you have a site stopped or not allowed by Admin - this is not personal nor a reflection upon you. Some sites are simply not surf friendly. If you have some of these - oh well - don't add them to surf sites.

The best thing you can do is set up a schedule for managing all your marketing activities, including the surf aspect.

Bottom line:

1. Once you have your site/s in the Search Engines drive traffic to them

2. Join traffic exchanges (especially auto surf sites) and then surf to help do this. Start with http://www.xtreamsurf.com

Once you join and then as soon as you activate your Cashflowpc Vouchers, enroll one time in the weekly training course which covers the basics of Cashflowpc/Vortex in a very simple 1-2-3-4 format. You need the VMG Basic course now that you have your voucher codes. Beyond that, there are going to be multiple training sessions you can be involved in to expand your Online business using the VMG system.

Who needs to attend the VMG Basic Classes?

-Everyone that has activated their vouchers to build their team.
-Everyone that wants access to the advanced Training classes.
-Everyone that wants to use our VMG system to build a successful online business.

*** Reserve Your VMG Class Time ***

We are scheduling for the upcoming week(s) courses and holding 3-4 seperate classes per day for the next several weeks. There will be limited Slots for the classes, so do not hesitate to get your slot reserved now.

Email Kathryn Rowoldt at kathryn@cashflowpc.com with VMG Class Reservation in the subject line and she will get back with you on the times and availability for the upcoming class schedules.

From http://www.vortexmarketinggroup.com/broadcast/vp_02.htm 10-14-06

If you are not a member of Cashflowpc, you are welcome to join our team Voucher VMINTLC77 at site http://www.cashflowpc.org/10silvers/.

The Practical Aspects of Submission to Search Engines- Pt 5

When we are online marketers and our ability to put food on the table depends on how well we market, and how good our traffic is...and when the statistics tell us that 85% of the traffic is from the search engines, it *really* matters for us to know how effective our submission to search engines and directories are, or otherwise.

Many modern day SEO gurus' are suggesting not to submit your new website to the major search engines, and prefer that you utilise a myraid of methods and techniques to get the search engine spider bots come to your new website to index it.

And from practical experience it is true that very often our webpages do get indexed within hours of applying some of the techniques to draw the search engine spider bots to come. For example, using the technique of posting the url of a new site into the traffic logs of around 10,000 websites and pages, I had 6 pages of a website indexed within 10 hours.
Using the more traditional blog and ping, I have pages indexed within 7 to 10 days, and some 3 days.

So do we submit to the web directories, search engines and ffa boards or not?

From the SEO point of view, when we submit to web directories ( Yahoo and Google and MSN are considered broadly as web directories as well ), we do get a link on these directories. And from statistics it is possible to get as many as 200 over links just posting to these sites and directories WITHOUT DOING ANY RECIPROCAL
LINK.

Now just think how this many links will impact on your indexing position on the search engine rankings. You go up several notches with these many links!

So from the practical aspects of submission, remember to optimise your webpage you are going to post or submit. Make sure the meta tags, description and keywords are all properly put in place. And remember to record the statistics- how many sites or directories they were sent, and how many FFA boards were involved.

Statistics are very important for you to understand scenarios and to devise appropiate marketing techniques subsequntly.

For example, today I submitted a totally new site- just the index page was submitted, actually to the search engines and web directories.

Search Engine Submission Report

Website Details Successful Submission Failed Submission

Statistics

Total number of search engines 1087
Total Successful submission 888
Total Failed Submission 184
Total Skipped Submission 15
Date Submission Thursday, January 05, 2006

Now I have submitted to 1087 search engines, webdirectories and FFA boards for today. Out of these 888 were successful submissions with 184 failed and 15 skipped due to timeout situations.

FFA links will drop off from the page when others post their links, so for FFA links more effort is required to post to these ffa boards, as it will be necessary to post daily..but you can use submitter softwares that go on auto post to the FFA sites, or you simply reverse your role to be the owner of a FFA board and be able to send out emails to those on your list!

Having submitted the web page, you will track it, monitor it and if required to add on new techniques and re-submissions ...and then wait for the results to come in!

In the next post in this series, I will talk about on page optimisation of the web page before submission in greater detail...so watch out!

Peter Lim

Finance Resources for the busy marketer. LIMITED adsense sites left! Learn how YOU can be the owner of these lovely niche websites...and generate your own income!

http://finance-resources.dynamic-guides.info
http://get-best-info/instantadsense

Classes underway for Cashflowpc members

Classes are under way for Cashflowpc members in the V-Vision Video Conferencing Center. Day one through three focuses on Cashflowpc with Day two dedicated to marketing Vouchers. Day four focuses on VIP Travel Rewards.

If you are a Cashflowpc memember you can register for classes by CLICKING HERE and following the instructions.

If you are not yet a member of this dynamic and rapidly growing business opportunity, please join the Xtream Team on Voucher
VMINTLC77 at site http://www.cashflowpc.org/10silvers/ or visit
http://cashflowpcmarketing.com/signup.html

Classes set for Cashflowpc training - register now:

Register now for the first Cashflowpc training class being held on the VMS V-Vision Videoconferencing Center and Learning Campus. The course is titled B.A.S.I.C., an acronym for: Build A Successful Internet Career.

Instructor for the class is Kathryn , Communications Director for Cashflowpc/Vortex Marketing Group. Topics include who’s who, what’s what, benefactor vouchers, VMS Micro System, VIP Travel Rewards and are divided into four 20-30 minutes in length segments.

Attendees meet daily Monday – Thursday and cover one segment a day. The class times vary from week to week to accommodate as many time zones as possible. Email Kathryn at Kathryn@CashFlowPC.com with the subject line: Reserve Course.

The size of the class is going to be limited the first few weeks, so it’s first come, first served. Attendees will receive an email with the class schedule. Once you choose your time slot and return email Kathryn you will receive a confirmation and the link to download the V-Vision software.

The software is easy to load and use. Read more about Cashflowpc Training

If you are not a member and looking for a business opportunity with complete marketing support, you are welcome to join the Xtream team on voucher VMINTLC77 at site http://www.cashflowpc.org/10silvers/